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Hi there!

I’m Krista, storytelling enthusiast, branding nerd, and your go-to girl for all things marketing and communications. When I’m not crafting campaigns, you’ll find me, boating or beaching, with a book in hand, and at least one furry baby nearby. Welcome to my digital portfolio! Grab a coffee, stay awhile!

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Experience

  • Senior Marketing Manager Events – SME

    Southfield, Michigan | 2024 – Present

  • Marketing and Communications Manager – GIFFIN, Inc.

    Auburn Hills, Michigan | 2023-2024

  • Head of Country Communications – ABB Robotics U.S.

    Content and Communications Manager – ABB Robotics U.S.

    Auburn Hills, Michigan | 2019-2022

Writing samples

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Other writing samples are available.

Video Work

I’ve included video samples of my on-screen work. I’d love to share them with you.

About Me

🙋🏻‍♀️ I passionately help organizations find clarity, consistency, and growth through strategic storytelling and integrated marketing.

I’m a Marketing + Communications Executive with two decades of experience turning complex, technical industries into momentum-building growth stories. I specialize in helping industrial, automation, and advanced manufacturing organizations translate innovation into impact — driving multi-million-dollar revenue gains, stronger market positions, and renewed relevance in rapidly evolving tech ecosystems.

I lead high-performing, cross-functional teams and build the strategies that move businesses forward: go-to-market plans that convert, NPI roadmaps that accelerate adoption, and thought-leadership platforms that elevate both brand and industry voice. My strength is taking deeply technical subjects — robotics, industrial automation, digital manufacturing — and shaping them into clear, compelling narratives that influence decisions, inspire stakeholders, and unlock business results.

Fluent in digital marketing, marketing automation (Pardot/Salesforce), performance optimization, and the end-to-end customer journey, I bring a steady, strategic leadership style and a results-first mindset to every initiative.

I am a proud Central Michigan University Graduate 💛 with a Bachelor of Applied Arts degree in Integrated Public Relations and a minor in Journalism. I have strong leadership, presentation, and communication skills. I’m resourceful, a self-starter, and an ‘out of the box’ thinker – with a passion for bold ideas and proper execution.

I love to read, If there is a beach I’m probably planning a trip to visit it and my life spins around my family and my fur babies.