Hi there!
I’m Krista, storytelling enthusiast, branding nerd, and your go-to girl for all things marketing and communications. When I’m not crafting campaigns, you’ll find me, boating or beaching, with a book in hand, and at least one furry baby nearby. Welcome to my digital portfolio! Grab a coffee, stay awhile!
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Experience
Senior Marketing Manager Events – SME
Southfield, Michigan | 2024 – Present
Marketing and Communications Manager – GIFFIN, Inc.
Auburn Hills, Michigan | 2023-2024
Head of Country Communications – ABB Robotics U.S.
Content and Communications Manager – ABB Robotics U.S.
Auburn Hills, Michigan | 2019-2022
Writing samples
ABB Robotics opens US Packaging and Logistics Headquarters
ABB today officially opened its new Robotics Packaging and Logistics Headquarters, located north of Atlanta in Alpharetta, Georgia. The new facility will serve as…
ABB robots ring in the holiday season at Bloomingdale’s iconic New York flagship store
Helping New York celebrate the festive season, twelve ABB robots are interacting with visitors to Bloomingdale’s iconic holiday celebration at their 59th Street flagship store.…
Driving Disruption: Proactive planning for the future of Logistics
Royal Oak, MI – They’re popular buzzwords industry-wide. Technology, innovation, and disruption. You hear them often and in various context, but what do they…
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Other writing samples are available.
Video Work
I’ve included video samples of my on-screen work. I’d love to share them with you.




About Me
🙋🏻♀️ I passionately help organizations find clarity, consistency, and growth through strategic storytelling and integrated marketing.
I’m a Marketing + Communications Executive with two decades of experience turning complex, technical industries into momentum-building growth stories. I specialize in helping industrial, automation, and advanced manufacturing organizations translate innovation into impact — driving multi-million-dollar revenue gains, stronger market positions, and renewed relevance in rapidly evolving tech ecosystems.
I lead high-performing, cross-functional teams and build the strategies that move businesses forward: go-to-market plans that convert, NPI roadmaps that accelerate adoption, and thought-leadership platforms that elevate both brand and industry voice. My strength is taking deeply technical subjects — robotics, industrial automation, digital manufacturing — and shaping them into clear, compelling narratives that influence decisions, inspire stakeholders, and unlock business results.
Fluent in digital marketing, marketing automation (Pardot/Salesforce), performance optimization, and the end-to-end customer journey, I bring a steady, strategic leadership style and a results-first mindset to every initiative.
I am a proud Central Michigan University Graduate 💛 with a Bachelor of Applied Arts degree in Integrated Public Relations and a minor in Journalism. I have strong leadership, presentation, and communication skills. I’m resourceful, a self-starter, and an ‘out of the box’ thinker – with a passion for bold ideas and proper execution.
I love to read, If there is a beach I’m probably planning a trip to visit it and my life spins around my family and my fur babies.